Search Engine Optimization - SEO
What Is SEO - Search Engine Optimization?
Search engine optimization (SEO)is the art of improving the visibility of a website or a webpage in the search engines via the "natural" or un-paid ("organic") search results.
Basically, the higher a website or webpage ranks in the search engine results page (SERPS), and more frequently a site appears in the search results, the more traffic the website will receive from the search engines. SEO may target different kinds of search, including image search, local search, video search and news search.
As an SEO strategy, search engine optimizers consider how search engines (algorithms) work, what people search for, how people search and the search terms typed into search engines. This is done through keyword research using SEO tools and studying other sources and statistics available.
